Dress code: Denim // Introducing B Sides & 3x1 Jeans
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We're incredibly excited for our new denim offering at the Shelter, featuring two new world-class NYC based denim brands, 3x1 & B Sides. Jeans are a staple for any wardrobe so we've put together a little guide all about why these labels are the ones you should own! Plus check out the goodness that is our latest window display in-store featuring our favourite new double denim brands.
Re-introducing 3x1 (known as three by one) you might remember this flattering label by entrepreneur Scott Morrisson. A pioneer in the denim industry, with 3x1 he re-shaped the way people looked at denim by celebrating the production process at its very finest. It's (now closed) NYC shop dazzled with an onsite factory where customers could see their jeans being cut and sewn after they selected fabric from the multiple bolts of denim that lined the impressive shops walls.
These days 3x1 is going from strength to strength as an authentic and sophisticated global denim brand. Well rooted in the American history of denim, paired with the finest Italian materials and always looking toward Japan for their approach to denim design and innovation. Working alongside Candiani Denim in Italy, it is the world’s finest and most sustainable denim mill. By creating the fabrics that gave birth to the premium denim industry makes them the perfect partner. 3x1 has a raw, undone aesthetic that is matched with a bespoke mentality.
Next up we have new kids on the block B Sides Denim. Named for the B side of a record is where the deep cuts live—the complex, idiosyncratic songs that true connoisseurs appreciate the most. In that same spirit, B Sides celebrates the beauty of imperfection: Jeans that, like the sleeper song on a classic rock album, have an interesting story to tell. B Sides began with two friends and industry veterans Claire Lampert & Stacy Daily who began reworking vintage denim in NYC, resulting in one-of-a-kind jeans created from the past yet a step ahead of the now. “We love denim for its sustainability and forever getting better with age...Jeans are effortlessly classic, and unexpectedly sentimental.” - Claire Lampert
Now, with their introduction of a new material denim collection, B-Sides distinct sensibility and attention to detail is readily accessible. The difference is in the denim, sourced from family-owned mills in Georgia and North Carolina that have provided workwear textiles to farm supply stores since the 19th century. Pleasingly weighty yet comfortable to wear, the materials have a depth and texture unlike anything seen since the '70s. Every wash, every whisker, and every fade are inspired by the time-worn pieces in the founders’ archive. The styles—cut to flatter—combine the personality of vintage with the polish of tailoring, and will evolve over time. Though each piece is new, no two are alike. B Sides jeans are discreet classics with character—the sort of off beat favourites you’ll reach for for years to come.
To celebrate all the newness in-store we decked out the Shelter head to toe in denim for our DRESSCODE: DENIM window - check it out below, or come in-store to discover it for yourself a grab a new pair of jeans to add to your everyday arsenal!
